We believe in an enduring connection between wearer and jewellery.

Jewellery connects people to one another, to previous generations, to moments, to places, to events. We want to inspire these connections, to trace the stories jewellery tells.

The prologue starts long before a piece reaches a wearer. Diamonds take billions of years to come to the earth’s surface and are sorted, cut, graded and set. Gold, mined in minute nuggets is refined, cast, beaten, and polished. Every piece passes through many hands – miners, stonecutters, craftsman, designers, previous owners, auctioneers – before it reaches yours.

Jewellery is treasured, passed down through generations, given to friends. Bought and sold, lost and found, forgotten and rediscovered, re-set and redesigned – a continually evolving narrative.

The modern world moves fast. Brands have responded with more collections, shorter production times, faster delivery. Publications churn out more content with tighter deadlines and shorter lead-times.

We believe in the merits of slowing down. Taking time. Going into detail.

Like the very best jewellers, we have always focused on quality over quantity. We let our ideas percolate, we mull them over, explore our themes, build our point of view. We trace narrative threads and deliver informed opinions; inspiration alongside information. We share the things we love.

We believe in listening as well as speaking. We are a platform for collaboration and communication, for voices in (and out of) jewellery. We are about bringing people together – jewellery lovers, jewellery wearers, jewellery designers, jewellery makers, jewellery writers.

Lifespan is key. We are not about seasonal reinvention, trends, the throwaway culture – we want the jewellery we feature and the content we create to be as relevant in five years’ time as the day we publish. Sustainable content is the first step we are taking on the path to supporting and encouraging sustainability in our industry.

We embrace and champion new technology. We celebrate innovation alongside time-honoured techniques. We want to challenge the status quo, to drive the jewellery industry into the future.

We are about exploring, pondering, dreaming.

We are In Detail.

  • This girl sure knows how to layer. See @henrydominiquejewelry styling tips by following the link in our bio.
  • As told to INDTL by @bchubchu who discusses collecting jewellery and art (link in bio)
  • In my jewellery box with sisters @bchubchu & @christie.chu who are talking about art, culture and collecting. (link in bio)
  • Made to be worn and admired. Exquisite one-of-a-kind earrings by @hemmerle spotted @padartdesign fair.
  • Stunning diamond earrings from @fernandojorge πŸ‘ŒπŸΌπŸ‘ŒπŸΌπŸ‘ŒπŸΌ
  • Thank you @thejojostclaire for asking us how to build a jewellery collection the smart way... our tips below: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”
1. Jewellery is an extension of your personal style so think about your wardrobe and lifestyle when buying jewellery. We often hear people say that their friends associate their jewellery with them, that it becomes part of their identity so it is worth taking the time to consider what is really you. β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”
2. Invest in some jewellery basics in the same way you would invest in a blue pair of jeans or a white shirt. A pair of hoops and a simple bangle are a good place to start. β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”
3. Gone are the days of the family jeweller. Take the time to discover new brands and mix jewellery by different designers to create a really unique look that signals your knowledge and style. β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”
4. It doesn’t all have to be made from precious materials. It’s ok to mix your gold Cartier bangle from your parents with a friendship bracelets from your summer holiday. The memories are equally precious. β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”
5. Chosen well a piece of jewellery will last you a lifetime and may be passed down the generations. If you are putting a considerable budget into a piece of fine jewellery, try to avoid following the trends. Instead choose something you can see yourself wearing for many years to come. A good test is to ask yourself - would my granny/aunt/daughter wear this...
6. Look after your jewellery. Invest in a jewellery box and get into the habit of always putting your jewellery back in the same place to avoid damage or loss.
  • Vintage costume earrings as seen in @giorgiaascolani personal collection of jewels... #indtljewellerybox
  • Different attitudes - as told to INDTL by @lorihirshleifer & @annasolowij - a reminder of just how personal jewellery is. Which sounds like you?
  • Box fresh. Emerald and diamond earrings by @ananyafinejewellery ✨
  • Earrings can be used to accentuate the cheekbones, jawline or in this case the collarbone. @beaniemajor wearing drop earrings by @bearbrooksbank πŸ‘ŒπŸΌ

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