We believe in an enduring connection between wearer and jewellery.

Jewellery connects people to one another, to previous generations, to moments, to places, to events. We want to inspire these connections, to trace the stories jewellery tells.

The prologue starts long before a piece reaches a wearer. Diamonds take billions of years to come to the earth’s surface and are sorted, cut, graded and set. Gold, mined in minute nuggets is refined, cast, beaten, and polished. Every piece passes through many hands – miners, stonecutters, craftsman, designers, previous owners, auctioneers – before it reaches yours.

Jewellery is treasured, passed down through generations, given to friends. Bought and sold, lost and found, forgotten and rediscovered, re-set and redesigned – a continually evolving narrative.

The modern world moves fast. Brands have responded with more collections, shorter production times, faster delivery. Publications churn out more content with tighter deadlines and shorter lead-times.

We believe in the merits of slowing down. Taking time. Going into detail.

Like the very best jewellers, we have always focused on quality over quantity. We let our ideas percolate, we mull them over, explore our themes, build our point of view. We trace narrative threads and deliver informed opinions; inspiration alongside information. We share the things we love.

We believe in listening as well as speaking. We are a platform for collaboration and communication, for voices in (and out of) jewellery. We are about bringing people together – jewellery lovers, jewellery wearers, jewellery designers, jewellery makers, jewellery writers.

Lifespan is key. We are not about seasonal reinvention, trends, the throwaway culture – we want the jewellery we feature and the content we create to be as relevant in five years’ time as the day we publish. Sustainable content is the first step we are taking on the path to supporting and encouraging sustainability in our industry.

We embrace and champion new technology. We celebrate innovation alongside time-honoured techniques. We want to challenge the status quo, to drive the jewellery industry into the future.

We are about exploring, pondering, dreaming.

We are In Detail.

  • For the weekend... @sophiebillebraheltd take on the tennis bracelet
  • Spotted in Paris - made in LA. If you follow one jeweller today let it be @retrouvai
  • Are you following our #pfw takeover on @lovegoldlive? We are sharing our top picks from the designer showrooms #lovegoldtakeover
  • These grey marble and rose gold earrings by @ioanna_souflia are hand carved by the designer herself and demonstrate the true meaning of craftesmanship. Spotted @valerydemureshowroom #pfw
  • As told to INDTL by @annasolowij - one of our favourite quotes about jewels. #justforme
  • @danielavillegasjewelry in Paris whose one-of-a-kind pieces can take up to six months to create. Her inspiration comes from nature and her dreams. Every piece is designed around the unique stones that she sources. Based in LA. Check out our stories to see more...
  • Weekend stack feat. @marlolazjewelry @ralphmasri #coolblue
  • "A rich heritage doesn't mean re-designing the past."
We talk to @houseofgarrard about royal warrants, the nature of bespoke and Garrard’s rich archive.
  • "I wear pieces that hold stories, that have meaning. All my stones I have around me hold memories, they’re so important to me. My wardrobe is quite understated – alot of black and neutral colours, so my jewellery is like a bit of my personality, my armour, in a way."
~ As told to INDTL by @db_hall founder of @botaniclab
  • Pssst...our first ever newsletter is going live tomorrow - to kick off our founder @beaniemajor will be taking you back to where it all began. Follow the link in the bio to sign up.

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The world of jewellery, as it unfolds...