We believe in an enduring connection between wearer and jewellery.
Jewellery connects people to one another, to previous generations, to moments, to places, to events. We want to inspire these connections, to trace the stories jewellery tells.
The prologue starts long before a piece reaches a wearer. Diamonds take billions of years to come to the earth’s surface and are sorted, cut, graded and set. Gold, mined in minute nuggets is refined, cast, beaten, and polished. Every piece passes through many hands – miners, stonecutters, craftsman, designers, previous owners, auctioneers – before it reaches yours.
Jewellery is treasured, passed down through generations, given to friends. Bought and sold, lost and found, forgotten and rediscovered, re-set and redesigned – a continually evolving narrative.
The modern world moves fast. Brands have responded with more collections, shorter production times, faster delivery. Publications churn out more content with tighter deadlines and shorter lead-times.
We believe in the merits of slowing down. Taking time. Going into detail.
Like the very best jewellers, we have always focused on quality over quantity. We let our ideas percolate, we mull them over, explore our themes, build our point of view. We trace narrative threads and deliver informed opinions; inspiration alongside information. We share the things we love.
We believe in listening as well as speaking. We are a platform for collaboration and communication, for voices in (and out of) jewellery. We are about bringing people together – jewellery lovers, jewellery wearers, jewellery designers, jewellery makers, jewellery writers.
Lifespan is key. We are not about seasonal reinvention, trends, the throwaway culture – we want the jewellery we feature and the content we create to be as relevant in five years’ time as the day we publish. Sustainable content is the first step we are taking on the path to supporting and encouraging sustainability in our industry.
We embrace and champion new technology. We celebrate innovation alongside time-honoured techniques. We want to challenge the status quo, to drive the jewellery industry into the future.
We are about exploring, pondering, dreaming.
We are In Detail.