Manifesto

We believe in an enduring connection between wearer and jewellery.

Jewellery connects people to one another, to previous generations, to moments, to places, to events. We want to inspire these connections, to trace the stories jewellery tells.

The prologue starts long before a piece reaches a wearer. Diamonds take billions of years to come to the earth’s surface and are sorted, cut, graded and set. Gold, mined in minute nuggets is refined, cast, beaten, and polished. Every piece passes through many hands – miners, stonecutters, craftsman, designers, previous owners, auctioneers – before it reaches yours.

Jewellery is treasured, passed down through generations, given to friends. Bought and sold, lost and found, forgotten and rediscovered, re-set and redesigned – a continually evolving narrative.

The modern world moves fast. Brands have responded with more collections, shorter production times, faster delivery. Publications churn out more content with tighter deadlines and shorter lead-times.

We believe in the merits of slowing down. Taking time. Going into detail.

Like the very best jewellers, we have always focused on quality over quantity. We let our ideas percolate, we mull them over, explore our themes, build our point of view. We trace narrative threads and deliver informed opinions; inspiration alongside information. We share the things we love.

We believe in listening as well as speaking. We are a platform for collaboration and communication, for voices in (and out of) jewellery. We are about bringing people together – jewellery lovers, jewellery wearers, jewellery designers, jewellery makers, jewellery writers.

Lifespan is key. We are not about seasonal reinvention, trends, the throwaway culture – we want the jewellery we feature and the content we create to be as relevant in five years’ time as the day we publish. Sustainable content is the first step we are taking on the path to supporting and encouraging sustainability in our industry.

We embrace and champion new technology. We celebrate innovation alongside time-honoured techniques. We want to challenge the status quo, to drive the jewellery industry into the future.

We are about exploring, pondering, dreaming.

We are In Detail.

  • We have spent 8 years speaking to women about the role jewellery plays in their life. As our network of jewellers grew woman and men started getting in touch for advice on buying fine jewellery. Having successfully matched 25 couples to their perfect engagement ring last year we have launched The Engagement Ring Concierge...follow the link in the bio to find out how it works.
  • Engagement ring or not? You decide...
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One of a kind ring from @patcharavipa couture collection that launched today. For more information get in touch > concierge@indtl.com
  • A bespoke gold and sapphire engagement ring created for one of our clients to match her eyes. If you are considering a bespoke engagement ring email concierge@indtl.com for advice from our experts. ————————————————————————
Sapphires set into 18kt white and yellow gold ring by @hattierickardsjewellery
  • Your engagement ring should be as unique as you are💍————————————————————————
One-of-a-kind diamond rings by @williamwelstead - which would you choose?
  • When someone asks you want your want for your engagement ring.
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Antique ring via. @s_j_phillips
  • The Engagement Ring Concierge specialises in working with clients to determine their brief, suss our their style and connect them with the perfect jeweller for their ring. If you have a project you would like to discuss email concierge@indtl.com ————————————————————————
Bespoke ring created for one of our clients featuring an old cut diamond surrounded by emeralds and diamonds by @bearbrooksbank.
  • Your engagement ring can be whatever you want it to be. ————————————————————————We love this bespoke engagement ring by @emmafranklinldn which features white diamonds, brown diamonds, emeralds and green sapphires.
  • This week - to celebrate the launch of The Engagement Ring Concierge - we’ll be posting nothing but engagement rings...
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First up is a tray full of antique sapphire rings from @s_j_phillips - each hand selected by their in-house experts
  • Introducing The Engagement Ring Concierge - a bespoke service that connects you with the perfect engagement ring. Follow the link in our bio to find out more... 💍
  • Emerald details 👌🏼 necklace by @jemmawynne

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The world of jewellery, as it unfolds...