The Story

From a bespoke diamond engagement ring, to a hand-tied friendship bracelet, every piece of jewellery has a story. Since launching in 2011, In Detail has been dedicated to telling those stories.

Founded by jewellery consultant and industry commentator, Beanie Major, In Detail puts adornment in a lifestyle context, providing a unique and accessible perspective on jewellery. From delving into the jewellery boxes of inspirational women all over the world to uncovering the latest design talent, In Detail is committed to immersing you in the beautiful world of luxury jewellery.

With exclusive access to established houses, emerging labels and a network of industry insiders, In Detail is the online jewellery destination.

Inside scoop choker by Annissa Kermiche

icon / image Inside scoop choker by Annissa Kermiche

Spolight on jewellery designe Noor Fares

icon / image Spolight on jewellery designer Noor Fares

The Manifesto

Our manifesto outlines the values and thinking which have guided the way we’ve run In Detail for the last 7 years and solidifies our mission for the future. It is something to inspire us, and, we hope, you.

Read it in full here.

Spotlight on jeweller Pippa Small

icon / image Spotlight on jeweller Pippa Small

The jewellery box model dj and presenter Zara Martin

icon / image The jewellery box model, dj and presenter Zara Martin

The Team

In Detail is committed to building a community of jewellery lovers by creating innovative, informative and inspiring content.

Behind the scenes are a team of passionate people working across tech, design, writing, photography, business development and events.

Beanie Major

Beanie Major

Co-founder and creative director

Beanie is a jewellery consultant, personal shopper and industry commentator. With a formidable network of industry insiders, she is an expert at scouting the newest brands, adept at predicting the next big thing in jewellery and passionate about driving the industry forward. She is always on the hunt for the perfect hoop earring.

Harry Cresswell

Harry Cresswell

Co-founder and web director

Harry is a UX/UI designer and front-end developer. Living and working between London and Hamburg, Harry works with small teams to build honest, sustainable businesses, using design and code. In jewellery, Harry has found the ultimate excuse to obsess over fine details, bringing together expertise in typography, design systems and web technology.

Archana Thani

Archana Thani

Business development manager

Archana is a retail and business expert. Having run her own fashion boutique for several years and worked with brands including Hermes and Dolce & Gabbana, she is now committed to advancing the jewellery retail space. Her role within In Detail fuses three of her real passions - tech, business and jewels.

Georgina Lucas

Georgina Lucas

Contributing editor

Georgina is an editor, writer and consultant who has worked with a host of luxury fashion brands including Matchesfashion.com, Sophie Hulme, Net-a-Porter and Whistles, as well as writing for publications including Grazia and The Telegraph. Jewellery combines two of her great loves — stories and beautiful design.

Luke Harvey

Luke Harvey

Web developer

Luke is a web developer and technical consultant with over 5 years experience building websites, web applications, user interfaces and e-commerce stores for individuals, small businesses and startups. He specialises in building beautiful websites that are intuitive to use, bringing to life the vision of the brand.

Livia Primo Lack

Livia Primo Lack

Events and content coordinator

Livia is a recent UCL graduate. She is a Swiss, British and US citizen who speaks English, French, Spanish and Italian. Her experience spans marketing, social media and events management. Her passion for different cultures led to her fascination with jewellery, which she considers to be one of the most personal forms of self-expression.

Jack Margerison

Jack Margerison

Photographer

Jack is the In Detail photographer. He has worked as the creative director for tmrw magazine since 2013 and has shot for EE, Sony, BMW and Universal. From jewellery to music, Jack is passionate about capturing the stories of the skilled people behind each craft. He is never seen on a shoot without a statement ring.

Lisa Levinson

Lisa Levinson

Contributor

Lisa is a strategic project manager for the Diamond Producers Association. She started out working with rough diamonds in South Africa, moving to De Beers Group in London and Botswana, and launching Forevermark in Britain. With a strong belief that diamonds matter to communities, she feels a responsibility to share their stories.

Sarah Royce-Greensill

Sarah Royce-Greensill

Contributor

Sarah is Jewellery and Watches Editor at The Telegraph and a contributor to Vanity Fair On Jewellery and Conde Nast Traveller's jewellery supplement. Based in London, she's constantly on the hunt for her next precious obsession — whether an up-and-coming designer or a dazzling diamond — and has a weakness for Art Deco emeralds.

Contact

For general enquiries please contact us on: info[at]indtl.com

For press enquiries please contact us on: press[at]indtl.com

If you are a writer its: info[at]indtl.com

In Detail,
67-69 Leather Ln,
London, EC1N 7TJ

In Detail,
67-69 Leather Ln,
London, EC1N 7TJ

  • In my jewellery box with sisters @bchubchu & @christie.chu who are talking about art, culture and collecting. (link in bio)
  • Made to be worn and admired. Exquisite one-of-a-kind earrings by @hemmerle spotted @padartdesign fair.
  • Stunning diamond earrings from @fernandojorge 👌🏼👌🏼👌🏼
  • Thank you @thejojostclaire for asking us how to build a jewellery collection the smart way... our tips below: ————————————————————————
1. Jewellery is an extension of your personal style so think about your wardrobe and lifestyle when buying jewellery. We often hear people say that their friends associate their jewellery with them, that it becomes part of their identity so it is worth taking the time to consider what is really you. ————————————————————————
2. Invest in some jewellery basics in the same way you would invest in a blue pair of jeans or a white shirt. A pair of hoops and a simple bangle are a good place to start. ————————————————————————
3. Gone are the days of the family jeweller. Take the time to discover new brands and mix jewellery by different designers to create a really unique look that signals your knowledge and style. ————————————————————————
4. It doesn’t all have to be made from precious materials. It’s ok to mix your gold Cartier bangle from your parents with a friendship bracelets from your summer holiday. The memories are equally precious. ————————————————————————
5. Chosen well a piece of jewellery will last you a lifetime and may be passed down the generations. If you are putting a considerable budget into a piece of fine jewellery, try to avoid following the trends. Instead choose something you can see yourself wearing for many years to come. A good test is to ask yourself - would my granny/aunt/daughter wear this...
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6. Look after your jewellery. Invest in a jewellery box and get into the habit of always putting your jewellery back in the same place to avoid damage or loss.
  • Vintage costume earrings as seen in @giorgiaascolani personal collection of jewels... #indtljewellerybox
  • Different attitudes - as told to INDTL by @lorihirshleifer & @annasolowij - a reminder of just how personal jewellery is. Which sounds like you?
  • Box fresh. Emerald and diamond earrings by @ananyafinejewellery ✨
  • Earrings can be used to accentuate the cheekbones, jawline or in this case the collarbone. @beaniemajor wearing drop earrings by @bearbrooksbank 👌🏼
  • Sunday blues. The food kind. Diamond and sapphire ring by @melvillecouture 👌🏼
  • There is no ‘it has to be...’ when it comes to engagement rings. It can be whatever you want. We love this chunky 18k gold ring with an emerald cut diamond by @elihalili

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