The Story

Jewellery consultant Beanie Major has spent a decade delving into women’s jewellery boxes, garnering an unrivalled insight into the distinctive and personal role jewellery plays in a woman’s life. She has travelled the world visiting the private ateliers of established jewellery houses, meeting world-class makers and previewing collections by talented new designers.

Beanie founded In Detail in 2011 to put adornment in a lifestyle context, providing a unique and accessible perspective on the jewellery industry.

In Detail is dedicated to immersing you in the beautiful world of fine jewellery via features written by a network of industry commentators, interactive events with industry partners and the newly launched engagement ring concierge service.

In Detail is the online jewellery destination.

Inside scoop choker by Annissa Kermiche

camera Inside scoop choker by Annissa Kermiche

Spolight on jewellery designe Noor Fares

camera Spolight on jewellery designer Noor Fares

The Manifesto

Our manifesto outlines the values and thinking which have guided the way we’ve run In Detail for the last 7 years and solidifies our mission for the future. It is something to inspire us, and, we hope, you.

Read it in full here.

Spotlight on jeweller Pippa Small

camera Spotlight on jeweller Pippa Small

The jewellery box model dj and presenter Zara Martin

camera The jewellery box model, dj and presenter Zara Martin

The Team

In Detail is committed to building a community of jewellery lovers by creating innovative, informative and inspiring content.

Behind the scenes are a team of passionate people working across tech, design, writing, photography, business development and events.

Beanie Major

Beanie Major

Co-founder and creative director

Beanie is a jewellery consultant, personal shopper and industry commentator. With a formidable network of industry insiders, she is an expert at scouting the newest brands, adept at predicting the next big thing in jewellery and passionate about driving the industry forward. She is always on the hunt for the perfect hoop earring.

Harry Cresswell

Harry Cresswell

Co-founder and web director

Harry is a UX/UI designer and front-end developer. Living and working between London and Hamburg, Harry works with small teams to build honest, sustainable businesses, using design and code. In jewellery, Harry has found the ultimate excuse to obsess over fine details, bringing together expertise in typography, design systems and web technology.

Archana Thani

Archana Thani

Business development manager

Archana is a retail and business expert. Having run her own fashion boutique for several years and worked with brands including Hermes and Dolce & Gabbana, she is now committed to advancing the jewellery retail space. Her role within In Detail fuses three of her real passions - tech, business and jewels.

Georgina Lucas

Georgina Lucas

Contributing editor

Georgina is an editor, writer and consultant who has worked with a host of luxury fashion brands including Matchesfashion.com, Sophie Hulme, Net-a-Porter and Whistles, as well as writing for publications including Grazia and The Telegraph. Jewellery combines two of her great loves — stories and beautiful design.

Luke Harvey

Luke Harvey

Web developer

Luke is a web developer and technical consultant with over 5 years experience building websites, web applications, user interfaces and e-commerce stores for individuals, small businesses and startups. He specialises in building beautiful websites that are intuitive to use, bringing to life the vision of the brand.

Livia Primo Lack

Livia Primo Lack

Events and content coordinator

Livia is a recent UCL graduate. She is a Swiss, British and US citizen who speaks English, French, Spanish and Italian. Her experience spans marketing, social media and events management. Her passion for different cultures led to her fascination with jewellery, which she considers to be one of the most personal forms of self-expression.

Jack Margerison

Jack Margerison

Photographer

Jack is the In Detail photographer. He has worked as the creative director for tmrw magazine since 2013 and has shot for EE, Sony, BMW and Universal. From jewellery to music, Jack is passionate about capturing the stories of the skilled people behind each craft. He is never seen on a shoot without a statement ring.

Lisa Levinson

Lisa Levinson

Contributor

Lisa is a strategic project manager for the Diamond Producers Association. She started out working with rough diamonds in South Africa, moving to De Beers Group in London and Botswana, and launching Forevermark in Britain. With a strong belief that diamonds matter to communities, she feels a responsibility to share their stories.

Sarah Royce-Greensill

Sarah Royce-Greensill

Contributor

Sarah is Jewellery and Watches Editor at The Telegraph and a contributor to Vanity Fair On Jewellery and Conde Nast Traveller's jewellery supplement. Based in London, she's constantly on the hunt for her next precious obsession — whether an up-and-coming designer or a dazzling diamond — and has a weakness for Art Deco emeralds.

Contact

For general enquiries please contact us on: info[at]indtl.com

For press enquiries please contact us on: press[at]indtl.com

If you are a writer its: info[at]indtl.com

In Detail,
67-69 Leather Ln,
London, EC1N 7TJ

In Detail,
67-69 Leather Ln,
London, EC1N 7TJ

  • We have spent 8 years speaking to women about the role jewellery plays in their life. As our network of jewellers grew woman and men started getting in touch for advice on buying fine jewellery. Having successfully matched 25 couples to their perfect engagement ring last year we have launched The Engagement Ring Concierge...follow the link in the bio to find out how it works.
  • Engagement ring or not? You decide...
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One of a kind ring from @patcharavipa couture collection that launched today. For more information get in touch > concierge@indtl.com
  • A bespoke gold and sapphire engagement ring created for one of our clients to match her eyes. If you are considering a bespoke engagement ring email concierge@indtl.com for advice from our experts. ————————————————————————
Sapphires set into 18kt white and yellow gold ring by @hattierickardsjewellery
  • Your engagement ring should be as unique as you are💍————————————————————————
One-of-a-kind diamond rings by @williamwelstead - which would you choose?
  • When someone asks you want your want for your engagement ring.
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Antique ring via. @s_j_phillips
  • The Engagement Ring Concierge specialises in working with clients to determine their brief, suss our their style and connect them with the perfect jeweller for their ring. If you have a project you would like to discuss email concierge@indtl.com ————————————————————————
Bespoke ring created for one of our clients featuring an old cut diamond surrounded by emeralds and diamonds by @bearbrooksbank.
  • Your engagement ring can be whatever you want it to be. ————————————————————————We love this bespoke engagement ring by @emmafranklinldn which features white diamonds, brown diamonds, emeralds and green sapphires.
  • This week - to celebrate the launch of The Engagement Ring Concierge - we’ll be posting nothing but engagement rings...
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First up is a tray full of antique sapphire rings from @s_j_phillips - each hand selected by their in-house experts
  • Introducing The Engagement Ring Concierge - a bespoke service that connects you with the perfect engagement ring. Follow the link in our bio to find out more... 💍
  • Emerald details 👌🏼 necklace by @jemmawynne

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The world of jewellery, as it unfolds...