From a bespoke diamond engagement ring, to a hand-tied friendship bracelet, every piece of jewellery has a story. Since launching in 2011, In Detail has been dedicated to telling those stories.
Founded by jewellery consultant and industry commentator, Beanie Major, In Detail puts adornment in a lifestyle context, providing a unique and accessible perspective on jewellery. From delving into the jewellery boxes of inspirational women all over the world to uncovering the latest design talent, In Detail is committed to immersing you in the beautiful world of luxury jewellery.
With exclusive access to established houses, emerging labels and a network of industry insiders, In Detail is the online jewellery destination.
Inside scoop choker by Annissa Kermiche
Spolight on jewellery designer Noor Fares
Our manifesto outlines the values and thinking which have guided the way we’ve run In Detail for the last 7 years and solidifies our mission for the future. It is something to inspire us, and, we hope, you.
Spotlight on jeweller Pippa Small
The jewellery box model, dj and presenter Zara Martin
In Detail is committed to building a community of jewellery lovers by creating innovative, informative and inspiring content.
Behind the scenes are a team of passionate people working across tech, design, writing, photography, business development and events.
Co-founder and creative director
Beanie is a jewellery consultant, personal shopper and industry commentator. With a formidable network of industry insiders, she is an expert at scouting the newest brands, adept at predicting the next big thing in jewellery and passionate about driving the industry forward. She is always on the hunt for the perfect hoop earring.
Co-founder and web director
Harry is a UX/UI designer and front-end developer. Living and working between London and Hamburg, Harry works with small teams to build honest, sustainable businesses, using design and code. In jewellery, Harry has found the ultimate excuse to obsess over fine details, bringing together expertise in typography, design systems and web technology.
Business development manager
Archana is a retail and business expert. Having run her own fashion boutique for several years and worked with brands including Hermes and Dolce & Gabbana, she is now committed to advancing the jewellery retail space. Her role within In Detail fuses three of her real passions - tech, business and jewels.
Georgina is an editor, writer and consultant who has worked with a host of luxury fashion brands including Matchesfashion.com, Sophie Hulme, Net-a-Porter and Whistles, as well as writing for publications including Grazia and The Telegraph. Jewellery combines two of her great loves — stories and beautiful design.
Luke is a web developer and technical consultant with over 5 years experience building websites, web applications, user interfaces and e-commerce stores for individuals, small businesses and startups. He specialises in building beautiful websites that are intuitive to use, bringing to life the vision of the brand.
Livia Primo Lack
Events and content coordinator
Livia is a recent UCL graduate. She is a Swiss, British and US citizen who speaks English, French, Spanish and Italian. Her experience spans marketing, social media and events management. Her passion for different cultures led to her fascination with jewellery, which she considers to be one of the most personal forms of self-expression.
Jack is the In Detail photographer. He has worked as the creative director for tmrw magazine since 2013 and has shot for EE, Sony, BMW and Universal. From jewellery to music, Jack is passionate about capturing the stories of the skilled people behind each craft. He is never seen on a shoot without a statement ring.
Lisa is a strategic project manager for the Diamond Producers Association. She started out working with rough diamonds in South Africa, moving to De Beers Group in London and Botswana, and launching Forevermark in Britain. With a strong belief that diamonds matter to communities, she feels a responsibility to share their stories.
Sarah is Jewellery and Watches Editor at The Telegraph and a contributor to Vanity Fair On Jewellery and Conde Nast Traveller's jewellery supplement. Based in London, she's constantly on the hunt for her next precious obsession — whether an up-and-coming designer or a dazzling diamond — and has a weakness for Art Deco emeralds.
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